Client
Protanium b.v

Design 
Protanium b.v

Brought into being as recently as 2016, Swiss brand DIAVELO has quickly made a name for itself for both technically innovative and well-designed e-bikes. The fact that the makers behind the brand do things differently to other manufacturers is also demonstrated by their latest "I am electric" campaign. The idea of having the hair of the testimonial providers standing on end as if it is electrified, is as original as it is eye-catching. Likeable, self-deprecating and to the point.