The city is yours
WINNER 2018

Client
UVEX SPORTS GmbH & Co. KG

Design 
stilbezirk GmbH & Co. KG
graupause | Filmkreation, vonwegener photography

 

uvex has set out to support people in their daily commute and protect them with innovative solutions which make cycling in the city easier and advance the development of urban mobility. The modern, pleasantly relaxed campaign, "The city is yours", does not focus on the product but on the people who use it in their everyday lives. The fact that it does not just show young, "hip" people, but a variety of age groups is what makes this campaign so strong.