Biomega APS
Brand of the Year 2018

Hersteller
Biomega APS

Design
Biomega APS

 

Since its founding in 1998, the premium brand for city bikes Biomega has been pursuing the goal of bringing about a paradigm shift in society in terms of urban mobility and has achieved a great deal since then. The Danish manufacturer’s bikes, developed by prestigious designers, are always of such a high, innovative aesthetic and functional quality – not to mention an intrinsic lifestyle and fun factor – that that they represent a serious alternative to to cars for a growing number of people. The fact that every bike wins people over with a uniform design approach and is therefore unmistakeably recognisable as a Biomega bike is owed not least to the consistently excellent branding, without which this kind of success would not be possible. It is brands like Biomega that help keep our cities cleaner, more attractive and worth living in.