Client
ASISTA Teile fürs Rad GmbH & Co. KG

Design
Paula-D Design

Last year, the Norco Finsbury Commuter Bag from ASISTA was able to win over the Bicycle Brand Contest 2017 jury with its clever innovative design, which creates a bridge between environmentally conscious urban mobility and lifestyle chic. Rather than just producing a variation of a tried and trusted principle, the hallmark of a good design is when someone tries to make it even better. This is exactly what the Norco Retro Messenger Bag has achieved through systematic, coherent development down to the last detail. The result is a gorgeous bag which has a nostalgic appearance and will become a real eye-catcher with its high-quality materials such as leather appliqués, archaic-looking metal buckles and a robust cotton-polyester blended fabric with a textile look and feel – and at the same time, it’s a bridge between environmentally conscious urban mobility and tradition.