The registration for the competition 2019 is closed. However, you can register for the next round of the competition in 2020.
You can still download the announcement documents of the competition 2019.
Costs and contest categories
Contest registration per entry
Early bird rate till 10 April, 2019:
Organizational allowance for the product handling
in the jury meeting:
Digital entries, Presentation charts DIN A2 (max. 4 items) – 70.00 €
Size S: length/width/height of product 1 m maximum, and weight up to 10 kg – 70.00 €
Size M: Bikes in all classes – 160.00 €
»Best of Best«:€ 2,190.00
Special Categories: € 3,590.00
Application for grant programme >> Download (PDF)
All prices are per entry and are subject to the statutory VAT. Submission of registered entries to the judging procedure is subject to the receipt of payment.
- Contest Categories Product
MountainbikeBicycle design, design refinement
Racing BikeBicycle design, design refinement
CrossbikeBicycle design, design refinement
Urban Bike / E-Bike / PedelecBicycle design, design refinement
Kids BikesBicycle design, design refinement
Trekking-BikeBicycle design, design refinement
Special BikesCargo bikes, recumbent bicycles, walking bikes, BMX, Lowrider, Pedersen, tandem bicycle, etc.
Parts & AccessoriesImpellers, tyres, rims, spokes, handlebar, stems, grips, seat posts, saddles, brakes, cranks, performance measurement systems, racks, pumps, trailers, light design, tools, computers etc.
ClothingJackets, jerseys, shorts, helmets, gloves, socks, underwear, arm warmers/chausses, glasses, protectors, headgears, children's wear, streetwear, etc.
MobilityStudies, mobility concepts, mobility services (leasebike or rental, drive technologies (E-bike drives), battery concepts
ConceptsConcept bikes, concept products in all fields
- Contest Categories Communication
Brand DesignBrand corporate design, company corporate design, typography, modifications, relaunches, new corporate design strategies, etc.
CampaignAdvertising campaigns, TV commercials, promotion films, print advertising, flyer, posters, catalogues, brochures, mailings, etc.
Corporate PublishingBooks, annual reports, promotion films, brand magazines, magazines, calendars, service manuals, etc.
DigitalWebsites, social media, innovative measures, banners, trailers, online publications, newsletters, web specials, digital advertisements, interfaces, vehicle diagnostics, etc.
ArchitectureCorporate architecture, museums, trade fair presentations, exhibitions, showrooms / concept stores, service stations, service station equipment, etc.
EventsCustomer events, roadshows, employee events, incentives, etc.
- Special categories
Innovation of the YearAward for innovative brand and technology concepts and their consistent implementation in design
Team of the YearAward for the design team of the year for innovative and consistent brand design
Brand of the YearAward for the consistent and efficient appearance of the brand
Agency of the Yearward for the agency’s outstanding achievements in the development and implementation of all measures of relevance to the brand
The jury 2019
Chairman Lutz Dietzold
Deadline early bird: 10 April 2019
Closing date: 10 May 2019
Jury session: 22 May 2019
Notification of jury's decision: June 2019
Award ceremony: 10 September 2019
Who is eligible to enter for the competition?All companies in the bicycle and supply industries, design, brand and communication agencies, and imported marques are invited to take part.
How much does it cost to enter?
Early Bird: 150.00 €
afterwards: 190.00 €
Digital submissions, presentation charts: 70.00 €
submission size S: 70.00 €
submission size M: 160.,00 €
»Winner«: 1.790.00 €
»Best of Best«: 2.190.00 €
Special categories: 3.590.00 €
What must I submit for the competition?
- Register online under www.mdc.german-design-council.de
- The product/project must be submitted (original products, models, presentation charts or digital media)
Which advantages will be made available to the winners?
- Specimen copy of the publication
- Online gallery
- Winner’s certificate
- Winner’s medal
- PR package
- Attendance Winner-Dinner
- Online registration
Can I save partially completed entries in the database?Yes, you can save the data at any stage.
When is my registration of the proposed products contractually binding?When you have filled in all the relevant product data in the database 'My Design Council' (MDC), please click on the "Submit Product" button. At that point, the agreement is binding, and the product is deemed to have been formally submitted. You cannot make any changes beyond this point.
How many products can I register?In principle, there is no limit to the number of products that can be submitted. Please note that there is a registration fee for each submission and a winner fee for each product that is selected for an award.
- Award ceremony
When and where will the award ceremony take place?The awards ceremony of the Bicycle Brand Contest will take place in Frankfurt/Main in the context of the IAA on 10 September 2019.