This award is unique


Whether it's a technical gadget, practical accessory or sustainably produced bike – the bicycle industry is constantly evolving. For a long time, it is clearly differentiating itself based on brand and design.

The Bicycle Brand Contest is an acknowledgement by the German Design Council of excellent product and communication design in the industry and offers companies a unique international platform to present and position themselves effectively in the media and the public.

The award is aimed at companies in the bicycle industry and their partners in the supply industry, in the design and communications industry. With unrestricted use of the winner label, tailored media strategies and marketing communications campaigns, it attracts attention to the winning companies and to the whole industry.



The award ceremony on 02 October 2018 in Paris. Photo credit: Manuel Debus

Benefits for prize winners

In the event of winning, a comprehensive marketing package will be made available to the winners:

The label for Winners and Best of Best can be used without restriction.

Winners receive a one-page article in the publication, Best of Best a two-page article. Brand of the Year, Team of the Year, Agency of the Year and Innovation of the Year each receive a four-page article in the publication.

Specimen copy of the publication
All winners receive one specimen copy of the publication and special terms for orders of additional copies.

Online exhibition
The online exhibition will be presenting the rewarded projects with picture and text.

Winner’s certificate
All winners receive a certificate in a high-quality aluminium picture frame, personalised with the details of the product, company and designer to display the awarded project at representative locations, e.g. company buildings.

PR package
Good communication plays a key role in establishing a foundation for sustained success. This is why we also communicate with your target media. Thus, you benefit from our comprehensive public relations.


Attendance Award Ceremony
All winners receive an invitation to the award ceremony on 10 September in Frankfurt/Main.